DIGITAL SOLUTIONS
TALENT ATTRACTION IN
THE DIGITAL AGE
About Digital Solutions
Enhanced talent acquisition
The recruitment market has been transformed by social media, smartphones and always-on connectivity, meaning employers need to use a more sophisticated and innovative approach to talent acquisition.
To meet this increasing demand, Hays has developed Digital Solutions, a suite of candidate attraction techniques, designed to find you the right candidate and showcase your employer brand.
Whether you are targeting an elusive pool of specialists, or need a high volume of temporary hires, we can build a flexible and responsive campaign that will deliver against even the most demanding of recruitment objectives. All tailored to attract the right level of candidates, for any industry specialism, in any location.
Scroll down to find out more about what we offer, how we do it and examples of clients we work with. Please contact us to discuss your recruiting requirements in more detail and how an employer branded digital campaign through Hays could be the solution to your candidate attraction needs.
What we offer
A forward thinking strategic approach
An employer branded campaign can be part of a strategic HR vision to attract high quality talent. Rather than resorting to a reactive, expensive, and usually ineffective contingency model, our clients utilise a longer term view to showcase their organisation as an employer of choice.
Attract in-demand and passive candidates
Our campaigns are particularly good for sourcing in-demand talent – the highly sought after skills that are all too rare. These candidates need to be impressed if they’re to move jobs and will want to know all about a potential employer before they apply. Many of these individuals will be ‘passive’ job seekers and only interested in the perfect role.
We find the right candidates for the right job
This is simply the most important element of what we do, and we do it well. We know what works, what doesn’t work and we build our campaigns around that. Our expertise is proven in always finding the right candidate for the right job.
Elevate your employer brand and value proposition
What is it that makes your organisation an employer of choice? What is it that makes it different, more attractive to potential recruits? Employers increasingly understand the need to define their employer brand and EVP (employee value proposition) if they’re to hire the best talent. Our campaigns complement these approaches and in many cases, help lead them.
Create a competitive advantage
Many businesses operate in competitive marketplaces and limited talent pools are common. Our clients understand the need to stand-out if they’re to succeed in this battle. An employer brand campaign through Hays is an additional strategy that can lift your organisation above that of your rivals and thus create a competitive advantage.
Access to discounted media rates
Our media buying reach allows Hays to pass on market-leading discounts to clients. There are few media networks or recruitment agencies with the same partnerships we’ve developed over many years.
Integrate select digital marketing channels
There is lots of noise in the marketing space about using different advertising channels and it’s no different in recruitment marketing. We only utilise the most appropriate channels for our campaigns and we ensure they can all be integrated into a cohesive and engaging approach.
Reduce the cost and time to hire
We get things right first time. Traditional methods of candidate attraction unfortunately carry the risk that they won’t deliver results; they can take a long time and increase the cost associated with sub-optimal resourcing. Our campaigns invariably deliver the required results first time, meaning our clients can plan their business needs with the assurance that creates.
Leverage the Hays brand, our national and global network
Hays is one of the world’s biggest recruitment brands with a unrivalled following on LinkedIn. The best candidates are aware of the scale and reach that Hays can offer.
Targeted, measurable and effective
A key benefit of digital campaigns is being able to track and report on each campaign, and tweak as necessary to optimise results. Many of our team are Google Analytics experts and can understand the dynamics behind each campaign.
Optimised for mobile and tablets
We use Responsive Web Design as a standard part of our approach which means that all recruitment microsites are fully accessible regardless of device used. There is no additional cost for this and our efficient workflow already incorporates cross-browser and cross-device testing, so it doesn’t slow down our delivery.
We deliver - on time, on brief and on budget
Time is always of the essence in recruiting and we’re well versed on delivering under pressure and meeting tough deadlines. It’s one of our key objectives to always deliver on time and we don’t let our clients down. This doesn’t mean that we cut corners or incur additional expense either; through good planning, communication and management we always meet (and usually exceed) our client’s expectations.
Our creative work is bespoke, yet brand-compliant
We pride ourselves on always creating high quality, aesthetically impressive creative work. We set ourselves high standards and ensure all output is on-brief and on-brand.
Our services
Recruitment microsite
Recruitment profile page
Onboarding portal
Job board advertising
Digital Premium
Digital Premium is our full employer branded bespoke solution with extensive job board advertising, creating an engaging candidate experience that will showcase your organisation as an employer of choice.
Accommodate any scale of recruitment campaign, whether high volume contingency, or specific single role requirements. Available with a comprehensive list of flexible content features, with Digital Premium you can build a truly bespoke and integrated talent acquisition solution.
Each Digital Premium microsite receives priority promotion on hays.co.uk as a high profile 'featured employer' for the duration of your campaign.
Effectiveness
A Digital Premium campaign remains the most effective way to target and engage a wide pool of candidates and convert these into your future workforce. Smartphone users and passive candidates can be attracted through the 'Apply with LinkedIn' button.
Digital Plus
Our streamlined, low-cost talent acquisition product that doesn’t compromise on effectiveness. This innovative concept is based around a dedicated smartphone/tablet-enabled profile page, attracting "on-the-go" candidate applications to single job permanent vacancies. Ideal for time-sensitive recruitment needs, each site is completed and launched within 48 hours of booking.
How it works
For recruitment placed exclusively with Hays, Digital Plus is available for an upfront cost and each campaign receives priority promotion on hays.co.uk as a high profile 'featured employer', and remains live until a placement is made.
Effectiveness
Employer branded digital recruitment campaigns target a wider and more engaged pool of candidates, ultimately delivering higher quality applications. Smartphone users and passive candidates can be attracted through the 'Apply with LinkedIn' button.
Onboarding portal
Onboarding is the process of engaging with new recruits in the time period between offer and start date. For most businesses it's essential that new hires are effectively acclimatised in the culture and expectations of their new employer prior to their first day. This is also a critical window within the recruitment process where a lack of engagement can lead to 'drop outs' with candidates changing their mind or receiving a better job offer.
Extensive content
Our secure online offering acts as an induction portal and contains all the relevant information that new starters need to hit the ground running.
Typical content can include starter packs, organisation culture, company history, business strategies, locations, legal requirements and regulations, team structures, document downloads, HR contacts, payroll processes, holiday entitlements, IT policies, health & safety policies.
For temporary workers the portal is ideal for covering payroll and tax issues, temporary worker regulations, and assignment FAQs. Other key advantages to your HR department include the reduction of emailed documents and responding to frequently asked questions.
Onboarding sites are restricted with a user name and password entry, meaning you can be safe in the knowledge that only designated employees will have access.
Job board advertising
Our buying power and close working relationships with job boards means we are able to offer the best deals for our clients, passing on significant discounts.
An effective candidate attraction tool, our job board portfolio consists of only the best performing boards, with a range of generalist and specialist boards to target any audience, no matter how niche.
Campaign promotion
Our recruitment campaigns are supported by a wide range of traffic drivers, providing maximum exposure across digital media channels. From job board advertising and social media, to optimising our content for the best SEO, we utilise best practice in online resourcing.
hays.co.uk
All active campaigns are logo branded as 'featured employers' and displayed on specialism-relevant pages. Each associated job is also logo branded and prominently displayed on the 'sponsored jobs' right column. Each job contains a link to the microsite for more information.
Email marketing
Hays has the largest candidate database with over a million registered users. We are able to harness this with our client branded email campaigns, with the ability to hone searches based on sector, location, salary expectations and specific skills to name a few. Our email campaigns are hugely successful, boasting open and click through rates that are double the industry standard.
Hays has an enhanced relationship with LinkedIn, and is currently the 5th most influential UK brand and 17th most followed global company page. With a growing following of over 1 million, this ranks Hays first in the recruitment industry worldwide. We are able to leverage this to appeal to a truly engaged audience, with job and content postings promoting client campaigns. Follow our page here.
Search and SEO
We utilise best practice for SEO across all of our recruitment microsites to ensure its visibility in searches. As each campaign is unique, content is optimised specifically for your site. Each campaign is monitored regularly for the duration it is live, allowing us to make changes and enhance if necessary to help further improve SEO.
Analytics
All of our traffic drivers are tracked using our bespoke code within our sites. This enables us to monitor how each channel is performing, giving us the ability to offer advice on the successes of a campaign and where it could be improved. With live reporting, we can update at any point during the campaign lifecycle, and track applications from job boards.
Social
Through our popular social media channels, such as @digitalHays and @HaysNews we’re able to share and promote campaigns to a larger audience, attracting passive candidates. Our growing Google+ presence is also useful to improve SEO, and ultimately drive more traffic to recruitment sites.
Our work
We're proud to have developed bespoke recruitment campaigns for some of the world's biggest employers. We've created hundreds of microsites for clients across every Hays specialism - from finance to engineering, from retail to IT, from energy to education. We also produce global campaigns, and cover most of the 33 countries worldwide that Hays operates in.
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